Healthcare market entry in Nigeria
For diagnostics, medical device and life-science companies launching or scaling in Nigeria and English-speaking West Africa.
Learn moreHealthcare commercial executive
Godspower Asika
Expanding access to diagnostics and medical technology across Nigeria and West Africa.
I build the partnerships, distribution and commercial strategy that bring diagnostics, medical imaging and hospital solutions to the people who need them, working with governments, international organisations and private partners. I am Commercial Director at Franance Health System Limited.
Commercial DirectorFranance Health System Limited
9+
years in healthcare strategy, sales and partnerships
100+
AI-enabled digital X-ray systems delivered for TB screening
4
West African markets led: Nigeria, Sierra Leone, Liberia, The Gambia
3
global healthcare brands: Thermo Fisher, Fujifilm, Philips (via PPC)
Experience with
Thermo Fisher ScientificFUJIFILM HealthcarePhilips (via PPC Limited)FRHSHow I help
Services for healthcare companies and programmes in Nigeria
Nine years of selling, distributing and partnering on medical technology across Nigeria and West Africa, applied to your market, product or programme.
Medical equipment distribution & OEM partnerships
Building and managing distribution for medical imaging, diagnostics, laboratory and hospital equipment in Nigeria.
Learn moreGovernment & public health partnerships
Partnerships with ministries, programmes, international organisations and NGOs that widen access to diagnostics.
Learn moreDiagnostic imaging & TB screening
Portable and AI-enabled digital X-ray for tuberculosis screening and imaging programmes across Nigeria.
Learn moreHealthcare commercial strategy
Commercial strategy, sales leadership and brand for healthcare businesses growing in Nigeria and West Africa.
Learn moreNot sure where to start?
Tell me about the product, market or programme you are working on and I will tell you honestly whether I can help.
Get in touchCareer
Recent roles
- Sep 2025 – Present
Commercial Director
Franance Health System Limited (FRHS) · Nigeria · Hybrid
Leads commercial strategy, OEM partnerships and market expansion across diagnostics, medical imaging, laboratory systems and hospital solutions.
- Mar 2024 – Aug 2025
Public Health Development Manager
Thermo Fisher Scientific · Nigeria
Enabled the development of public health in West and Central Africa through partnerships, supporting better healthcare outcomes in low- and middle-income countries by widening equitable access to diagnostics. Led relationships with governments, international organisations and private partners.
- Apr 2022 – Feb 2024
National Sales Manager, Nigeria, Sierra Leone, Liberia and The Gambia
FUJIFILM Healthcare Middle East & Africa · Nigeria
Managed sales and distribution across English-speaking West Africa, delivering more than 100 AI-enabled digital X-ray systems for TB screening and executing market-entry strategies in underserved regions.
- Mar 2021 – Feb 2024
National Sales Manager, Nigeria
FUJIFILM Healthcare Middle East & Africa · Abuja, Federal Capital Territory, Nigeria
Led sales of Fujifilm healthcare products in Nigeria, including the ultra-portable, battery-powered X-ray systems with AI showcased at the National Tuberculosis Conference 2021.
Impact
Bringing AI-enabled X-ray to TB screening in West Africa
At Fujifilm, I managed sales and distribution across English-speaking West Africa and delivered more than 100 AI-enabled digital X-ray systems for tuberculosis screening, with market-entry strategies that took innovative solutions into underserved regions.
At the National Tuberculosis Conference 2021, I showed how portable X-ray with artificial intelligence strengthens TB diagnosis where it is hardest to reach.
Diagnostic imaging & TB screeningRecommendations
What leaders who managed me say
Godspower Asika was an invaluable member of our Global Health Equity team, driving meaningful progress toward equitable access to quality healthcare across English-speaking West Africa. He worked effectively with NGOs, governments, and funding agencies to tackle critical health challenges and expand access to Thermo Fisher solutions. His commitment, professionalism, and passion for impact consistently elevated our mission.
Godspower is an exceptional professional with deep expertise in the life sciences industry and a strong understanding of the African market. He brings valuable insight into the region’s diverse customer segments—from government and private labs to NGOs and commercial organizations—and consistently translates that knowledge into clear, actionable strategies. He is thoughtful, collaborative, and highly dependable.
Building healthcare access in Nigeria?
Whether you are entering the Nigerian market, expanding distribution or partnering with government programmes, let’s talk about what it takes to deliver.